🥈 1st Runner Up — Microsoft Hackathon: Dynamics 365 Customer Insights (ITeS) · Feb–Mar 2021
In early 2021, our ITC Infotech team was selected as the 1st Runner Up at the Microsoft Dynamics 365 Customer Insights ITeS Hackathon — a four-week build challenge judged by an eight-member Microsoft jury. The objective: solve a stated business problem within four weeks, leveraging Microsoft Azure and Dynamics 365 — Customer Insights, Power BI / Power Apps. Solutions were validated against industry coverage, number of data sources, ideation of measures, integration breadth and presentation quality.
The team
- Pradeep Bhaganna — Sr. Principal Consultant
- Shanthi Chenna Reddy — Technical Architect
- Astha Jaggi — Data Scientist
- Raghav Mishra — Technical Consultant
The business challenge — Financial Crime
The business area we focused on was Financial Crime in banking — a domain under constant regulatory stress. The core problem: banks were drowning in compliance alerts. More than 80% of those alerts turned out to be false positives, and banks did not have an effective single risk view of a customer, forcing large compliance teams to manually triage and investigate cases that mostly went nowhere.
The solution — Intelligent automation on the Microsoft stack
We built an intelligent-automation financial-crime solution on top of ITC Infotech’s CIP Digital Banking Capability, combining a machine-learning model developed in Azure ML Studio with Dynamics 365 Customer Insights to create a single risk view of each customer. The solution then used Dynamics 365 case management to identify true and false positive alerts, automating the alert-triage process.
The stack
- Azure ML Studio — the financial-crime classification model
- Dynamics 365 Customer Insights — unified customer profile and risk view
- Dynamics 365 case management — automated alert triage and investigation workflow
- Power BI / Power Apps — the operations dashboards and compliance UI
- ITC Infotech CIP Digital Banking + E² Framework — the underlying delivery accelerator
The impact (modelled)
- ✅ 30% improvement in case resolution time through automated triage
- ✅ 35% improvement in SAR (Suspicious Activity Report) disclosure rate
- ✅ Significant reduction in manual human effort for compliance investigators
- ✅ Improved customer and colleague experience on the compliance journey
What Microsoft said
Congratulations ITC Infotech team! Great performance and brilliant solutioning. We should immediately think about taking this solution to market via AppSource.
Nitin Santosh — Global Partner Technology Strategist, Microsoft
Congratulations Team ITC Infotech! Learning, ideating and building — and finally winning! Let us build on this success and bring in some early customer wins together!
Srividya Lakshminaraghavan — Director, Partner Technology, Microsoft India
Looking back
This was my first major Microsoft hackathon recognition — and a defining moment in shaping how I think about enterprise AI. The lesson that stuck with me: AI is only as valuable as the business workflow it lives inside. A model that classifies financial-crime alerts is interesting; a model wired into Dynamics 365 case management with a clear human-in-the-loop is shipped value.
Five years and two hackathon wins later, that thesis still drives what I build today — most recently TrafficIQ on the modern Microsoft AI Foundry / Agent Framework stack.
PowerAI Labs 